ATM machine benefits
When your customers need to get cash, where do they go? Whether you are in the convenience store, grocery or hospitality industry, an ATM is an essential part of your profit equation. People do not go to banks and stand in line to get cash the way they used to; instead, they look for retail locations that have ATMs.
Owning your own ATM cash machine is like having another profit center in your business. With lease payments as low as $69 per month, even low-traffic locations can see a substantial return on investment.
Increased customer traffic
According to the Retail Banking Research, 52 percent of all ATMs in the United States are privately owned machines located in retail establishments. Those ATMs process billions of transactions per year. Customers who need cash will look for your ATM sign and come into your business.
Now that more customers are coming to your store to use your ATM, many of them will spend some of the cash they withdraw in your business.
Reduced credit-card fees
More of your customers will withdraw money from your ATM and pay you with cash instead of a credit card. By increasing the number of cash transactions and reducing the number of credit-card transactions you have every month, you will pay less in processing fees. Most customers reduce their monthly credit-card processing fees by an average of 30 percent.
Every time a customer uses your ATM, you receive a transaction fee, or “surcharge”, of about $2.88.* The average ATM Network customer earns around $400 a month this way; some higher-traffic locations earn thousands.
*The surcharge amount is decided by you, and varies by region. The national average is $2.88, per RBR Retail Banking Research data.
Learn about ATM ownership through our short, informative videos. What options should you consider when deciding whether to buy a machine? Topics include reducing credit-card fees, how to have your customers pay for your ATM, and a short version of the ATM Buyer’s Guide.
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