MONEY MARKETS

ATM Network dispenses service and support for operator growth

EXCERPT:

ATMs are not only money machines for people on the go, ready to pay a transaction fee for fast cash, but also for their operators, diversifying amusement routes and embracing what all signs say is still a growth sector for on-location equipment.

ATM Network,the supplier and support provider for ATMs by three leading manufacturers, has presided over this expansion marked by technological advances that have heightened machine efficiency and capability at every stage, and none more so than in the current moment of innovation.

“We have a growing percentage of amusement operators,” said Kurt Duhn, GM and VP of operations. “Of all the machines we have deployed, close to 20% are deployed with operators with a fleet of machines. We see that growing all the time.”

Developing new relationships with operators who have established connections with local businesses has been key to ATM Network’s product placement, now numbering more than 5,000 ATMs in all 50 states. “We want to make sure we have an operator in that area who is looking to place more machines,” said Duhn. “We see an ever-growing number of people looking to operate their own. They operate as few as a couple or several hundred.”

Also cultivating those relationships is a nationwide network of third-party service providers offering support when needed, 24 hours a day, seven days a week. ATM Network’s headquarters, situated in Minnetonka, Minn., is home to its service fleet for the regional five-state area. That’s essential to the company’s mission as an ATM authority: to be of beneficial assistance during and after the sale, from fulfilling the role of pipeline to banks and accounting to technical troubleshooting. Duhn noted, “I would say overall that the thing that has really made us successful is taking this business one machine at a time, one customer at a time. Over and above, we have focused on service.

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