All or nothing

By Burl Gilyard

Ten years ago, Phil Rock went to work for his kid brother. At the time, the Portland-based Card Capture Services was a fledging credit card-processing concern trying to find its legs. Rock’s brother Jeff Jetton (who took the name of the pair’s stepfather) was the boss; Rock’s job was to help with promotion. “I made it extremely clear to him that I didn’t want to be in sales,” says Rock. “My background is in art and design.”

Rock was trying to promote a contraption called GoFax — a fax machine you could use with a credit card — at various locations. The trouble was that GoFax wasn’t taking off, and Rock’s brother began exploring the business of selling ATMs (automatic teller machines) not affiliated with any bank. At the time, the machines cost $12,500 and dispensed money in little plastic tubes.

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